For decades most supermarket household cleaning products relied on a cocktail of abrasive chemicals largely derived from petro-chemical feedstocks. As time has gone on, and knowledge around these chemicals has developed, it has been proven that many of these cleaning agents are harmful to both the wider environment and the health of the user. As environmental issues have become more and more prominent in the minds of the public, many brands have taken steps to remove ingredients that are harmful to the environment and the user, however this has often resulted in a loss of cleaning efficacy.
Over the last ten years or so consumers have been forced to make a choice between; cleaning products that are more sympathetic to the environment (and their health) but lack the power to quickly and easily clean their homes, and harsh cleaners that effectively tackle grime and germs, but are unpleasant to use and have a negative impact on the health of the user and the planet.
There is now no need to compromise. Using innovative science, ALKIMI is able to deliver powerful cleaning using environmentally friendly and sustainably sourced alternatives to glycol ethers and acetates that are aggressive to human health.
ALKIMI’s ‘magic ingredient’ is derived from the bio-waste of the soya bean farming industry in Brazil. Husks from the beans are fermented to produce Isopropylideneglycerol which is an eco-friendly and highly effective cleaning agent. Amongst its many advantages over traditional cleaning solvents are; powerfully breaks down grease, high solubility, excellent carrier of fragrance, sustainably sourced, and non-hazardous to human health, as accredited by the International Nomenclature of Cosmetic Ingredients (INCI).
